On Thursday, the German multinational corporation Adidas announced the launch of the company’s first Adidas Originals NFT collection. The Adidas Originals NFT drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comics.
Adidas Reveals ‘Into the Metaverse’ Originals NFT Collection
Adidas continues to embark on its mission to enter the meta verse and work with non-fungible token and blockchain technology. The shoe and sportswear corporation first jumped into a partnership with Coinbase and said the metaverse was “exciting” during the last week of November. Adidas also hinted at working with the metaverse game The Sandbox. During the first week of December, Adidas revealed a deal between the shoe and sportswear company and Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comic.
The partnership has led to the first Adidas Originals NFT collection which honors the creators and will provide access to virtual wearables for blockchain-based gaming metaverse The Sandbox. There will also be physical products like a hoodie, a tracksuit and Gmoney’s orange beanie. The Adidas Originals NFT collection will go on sale on December 17 and owners will “receive exclusive access to Adidas Originals experiences and product.”
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,” Adidas Originals marketing and communications vice president Erika Wykes-Sneyd said in a statement sent to Bitcoin.com News. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas,” the Adidas executive added.
Chief Digital Officer Says ‘Blockchain Is one of the Most Innovative Technologies of This Generation’
Adidas has also purchased a Bored Ape Yacht Club (BAYC) NFT which is called “Indigo Herz.” The BAYC NFT Indigo Herz is officially called Bored Ape Yacht Club #8774 and Adidas has a small collection of NFTs, according to the wallet’s NFT summary.
“Leading up to the launch, Adidas confirmed members were given the chance to redeem a POAP (Proof of Attendance Protocol) NFT status badge, commemorating their presence at the start of the brand’s metaverse journey,” the company’s NFT collection announcement details.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney. “At every step, they’ve included the right partners from the crypto, metaverse, and NFT community and listened to their thoughts at an early stage.”
The Adidas NFTs will be available via the web portal adidas.com/metaverse at 0.2 ETH per unit. The virtual and physical wearables, Adidas says will be made available in 2022. According to Scott Zalaznik, the chief digital officer at Adidas, blockchain technology is “one of the most innovative technologies of this generation.” Zalaznik further said:
The foundation we are building with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods and a path towards a more inclusive future.
Source: Bitcoin news