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DraftKings Charts NFT Long-Game With Marketplace Debut

Sports betting site DraftKings is getting into the non-fungible token (NFT) game with an in-house NFT platform it unveiled Monday.

A collaboration with Tom Brady’s NFT side hustle, Autograph, the DraftKings Marketplace will begin “dropping” NFTs featuring the U.S. football Buccaneers quarterback on Wednesday. More athlete drops will closely follow, DraftKings said. The DraftKings-Autograph tie-up was first revealed last month.

The NFTs will be minted on an “eco-friendly Ethereum layer 2” that DraftKings declined to identify. The company said it recently acquired a Canadian NFT startup, Scarcity Labs, to assist in development. Representatives for that art-focused collective did not immediately comment. Brady’s Autograph appears to be built on Polygon.