Porsche has announced its first NFT auction following the recent launch of the token-based Fanzone platform. The German high-performance car maker will sell a unique design sketch as part of the pilot project. The proceeds will be used to fund a noble cause.
Porsche to Auction NFT of New Design by Peter Varga
German sports car manufacturer Porsche is launching a pilot project for non-fungible tokens (NFTs). Between Aug. 2 and 6, collectors and fans will be able to participate in an auction to buy an exclusive design sketch by Porsche Director of Exterior Design Peter Varga as an NFT, the auto company said. Quoted in a press release, Varga commented:
Drawing a design sketch which is then traded online as a digital object was a completely new experience for me.
The designer revealed that the sketch combines the Taycan Cross Turismo with the 911. “It links the design language of our iconic sports car with that of the youngest member of the model range. I look forward to seeing the response generated by this unique item among the auction participants,” Peter Varga added.
The drawing will be offered in both digital and physical form. Funds raised at the auction, which will be carried out on the U.S. digital art marketplace Superrare, will be donated to Viva con Agua. The Hamburg-based non-profit organization is working to ensure global access to clean drinking water, sanitation, and hygiene, supporting water projects in places such as Uganda and South Africa.
Alexander Pollich, the chief executive of Porsche Deutschland, said the main target of the NFT initiative is Porsche customers that he described as “often passionate collectors” as well as younger people who have “a high affinity for digital trends.” Pollich expressed satisfaction that the project is part of Porsche’s internal innovation process, adding:
With the NFT initiative, we are once again demonstrating the pioneering spirit typical of Porsche, with which we are always boldly entering new terrain.
The NFT project is being implemented with the help of Fanzone, a Berlin-headquartered startup founded in June by the car maker’s Porsche Digital GmbH subsidiary. The new company operates an online platform where fans can collect and exchange digital player cards as NFTs using blockchain technology to ensure the items are unique. Holders can also profit from the potentially rising value of their tokens, Porsche noted.