NEAR Protocol is working with blockchain gaming firm Web3Games and Chinese artist Heshan Huang to sell his non-fungible token (NFT)-based “real estate” during this year’s Taobao Maker Festival sponsored by Alibaba.
The Alibaba-owned Taobao, one of the largest e-commerce websites in China, launched the festival in 2016 to encourage young Chinese artists and entrepreneurs to promote their art in its exhibition and sell their work through the website. This year’s festival will be held in the National Exhibition and Convention Center in Shanghai from July 17 through July 25.
NFTs, most of which are based on decentralized public chains with native tokens, seem to have survived the recent crypto crackdown in China. While the country was shuttering crypto mining and trading activities, a major gallery in Beijing hosted a crypto-art exhibition in April.